TomSka Spent a Year Trying to Get Fired | Creator: Behind the Influence

Creator: Behind the Influence | Digital Voices

TomSka is a Content Creator who has over 7.19M YouTube Subscribers and is best known for his comedy, cartoons and animated sketches. Revealing what spending your entire adult life as a YouTuber is really like, how he broke ASA boundaries and why creative freedom is so important for brand partnerships with Creators.

Subscribe to TomSka: https://www.youtube.com/channel/UCOYWgypDktXdb-HfZnSMK6A

Topics:

01:10 - Intro

01:40 - How it feels to have 7+ million followers

03:10 - How the platform has transformed

04:20 - Do you follow the trends?

06:33 - What motivated you to start YouTube?

08:26 - Seeking validation

09:25 - Harmful content

10:49 - Influencers don’t have the division from fans that celebrities do

11:43 - Is it what you wanted it to be? (A YouTuber)

14:02 - Do you carry on making the same content to appeal to a young audience, or age up with them?

21:12 - The language of brand sponsorships

26:15 - TomSka trying to get fired

26:53 - Creative brand integrations

31:46 - Brand deal TomSka is most proud of

35:43 - First ever ASA (Advertising Standards Authority) complaint

40:09 - The difference between YouTube and Television

41:24 - Ad declaration

43:33 - What is your hope for the future of branded content?

45:49 - Being approached by gambling and alcohol brands

46:41 - Final words of advice from TomSka

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