167: Behind the Scenes of my Website Copy Overhaul

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy.
I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store.
The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place.
That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience.
If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help.
Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!
Links mentioned in this episode:

• My New Website (check it out!): https://www.destinicopp.com/
• Sarah’s website
• Brand Story Template
• Podcast Shownotes: https://www.destinicopp.com/podcast/website-copy

Apply to work with me here: https://destinicopp.com/apply

Visit the HelloContent shop today: https://hellocontent.shop/