CCP 040: Create Content Your Backers Want

Crush Crowdfunding Podcast

Ever wonder how to make content that your backers are sure to love? In this episode, Nalin goes over the most effective ways to create engaging content during the pre-launch phase. The good news is that there is not just one right way to do it. In fact, there are quite a lot. There are so many different ways to repurpose what you do depending on what you're comfortable with. After listening to this episode you are sure to walk away with a plan that will work best for you and your project.

Main Takeaways

[0:40]: The Most Common Content Question

Most creators have, in general, this one common question when it comes to content creation for pre-launch.

[2:29]: Content Idea #1: You Working On Your Project

Actions speak louder than words so show them your actions. Here are a few examples of what you could show...

[4:50]: Content Idea #2: Blogging

Writing out your day-to-day, ideas, or creation process is a great way to let people know and trust you and your process. However, if blogging isn’t your thing, we have lots of other options for you that are just as great.

[11:24]: Why Telling The Ugly Truth Will Get You Better Backers

Of course, we want to show all the happy things, however, maybe showing the ugly side of things and those really bad days are what people want.

[12:35]: Content Idea #3: Testimonials

People are herd animals. They are relationally minded herd animals which could work well in your favor if you get them saying the right things.

[14:31]: Content Idea #4: Press Content

People will want to hear your story. It’s up to you to get it out there! Here is how to do that...

[16:55]: What To Expect When You Start Releasing Content

If you follow all or some of these rules, here is what you can expect to have happened.

Resources From This Episode

• Crush Crowdfunding Website
• Connect with Nalin
• Leave a Review