Reimaging the future at Mattel

CSOsandbox

Listen to an insightful exploration of the innovative strategies employed by Mattel CEO Ynon Kreiz, as we analyze his approach through the lens of the Strategic Management Institute's Third Wave Strategy. Discover how Kreiz not only implemented conventional restructuring for performance improvement but also revitalized Mattel, transforming it from a traditional toy manufacturer into a dynamic player in the multifaceted media industry.

Following his appointment, many analysts viewed Matell as not much more than a struggling participant in the toy industry. Barbie was seen as nothing more than a tired doll, but Kreiz had a vision that went far beyond that. This video provides insight into his groundbreaking ideas and the strategic shifts that have redefined the brand's identity and market presence.

Ready to dive deeper? Register for our online course to gain exclusive insights and strategies that can elevate your own business approach.

For more resources, visit the SMI's CSOsandbox website by scanning the QR code in the video.

Stay tuned for more engaging content by subscribing to our YouTube channel, CSOsandbox (https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg), for video versions of these podcasts and more insights!

This podcast is published by the Strategic Management Institute (www.smiknowledge.com), the research arm of PH Strategy and Leadership (www.phsandl.com) management consultants. Another associated web site is PHSANDL's strategy simulation tool, the Chief Strategy Officer (CSOsandbox) www.csosandbox.com.
More video based podcasts (Video Bites) can be found on YouTube CSOsandbox: https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg