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Can Spirit Halloween repeat its success with Christmas?
Manage episode 446260613 series 3448555
Konten disediakan oleh Colorado State University Marketing and Communications and Colorado State University Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Colorado State University Marketing and Communications and Colorado State University Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In 1983, Spirit Halloween stores began popping up with a very unique business model — rent out a large, vacant store front; fill it with Halloween costumes and temporary employees for about eight to 10 weeks; and then as of Nov. 1 — poof! They vanish like a ghost.
Colorado State University College of Business Associate Professor Zac Rogers researches the financial impact of supply chain sustainability, emerging logistics technologies, as well as purchasing and logistics issues. Rogers recently spoke with The Audit about how the Spirit store model has influenced how we do business and whether its latest endeavor to enter the Christmas market will be a success.
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