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The Role of Community in Business Growth: A Look Into Sales and Expansion
Manage episode 407578334 series 3555768
Konten disediakan oleh Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
CX Nexus" features hosts Nicole Saunders and Chris Detzel discussing the integration of community efforts with sales and marketing strategies in their respective companies, Reltio and Zendesk. They explore how community engagement can drive business growth through targeted strategies like ABX (account-based experience) and expansion opportunities.
The conversation highlights the importance of aligning community activities with business outcomes, the challenge of maintaining authentic community connections while contributing to sales efforts, and the necessity of cross-functional collaboration to achieve these goals. They emphasize the evolving role of community management in supporting business objectives and the need for community leaders to adapt and innovate within this dynamic landscape.
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