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Strategies For Creating A Unique Selling Proposition & An Irresistible Offer
Manage episode 386933112 series 3330806
How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch.
Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target customer or client cannot refuse to pass up.
132 episode
Manage episode 386933112 series 3330806
How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch.
Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target customer or client cannot refuse to pass up.
132 episode
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