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Michael Whitt of ApexEdge on Subscriptions Management
Manage episode 414205167 series 3570071
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In this episode we speak with Michael Whitt, President and Co-founder of ApexEdge, about subscription-based products and services and how financial institutions can offer superior customer experiences related to subscriptions. In our discussion we cover things like:
- The disparities between consumers and providers.
- Why are so many businesses moving to subscription instead of ownership business models?
- Why subscriptions cancellation may soon be table stakes for financial companies.
- What is “friendly fraud”?
- How this affects the relationship between banks and subscription providers.
Useful links:
ApexEdge
Michael Whitt on LinkedIn
Envestnet Yodlee
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