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Data Guru: New Ways to Connect to Audiences
Manage episode 324568970 series 3335229
Christiane de Carvalho, Vice President of Global Digital Strategy and Innovation, joins the podcast to discuss two new types of data for connecting with audiences and the exciting ways advertisers are using them to drive successful campaigns. In-app behaviors from mobile devices and online consumption patterns based on keywords form the basis for these offerings from Acxiom. Get the lowdown here.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episode
Manage episode 324568970 series 3335229
Christiane de Carvalho, Vice President of Global Digital Strategy and Innovation, joins the podcast to discuss two new types of data for connecting with audiences and the exciting ways advertisers are using them to drive successful campaigns. In-app behaviors from mobile devices and online consumption patterns based on keywords form the basis for these offerings from Acxiom. Get the lowdown here.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episode
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