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The Data Guru Podcast: Jumpstart your Cookie-Less Strategy with Contextual targeting

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Konten disediakan oleh Data Guru by Acxiom. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Data Guru by Acxiom atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episode

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iconBagikan
 
Manage episode 324568961 series 3335229
Konten disediakan oleh Data Guru by Acxiom. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Data Guru by Acxiom atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episode

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