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Data-Driven Customer Experience: A Guide to Understanding and Utilizing Customer Data
Manage episode 357822245 series 3451197
Konten disediakan oleh Michael Burke and Chris Detzel, Michael Burke, and Chris Detzel. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michael Burke and Chris Detzel, Michael Burke, and Chris Detzel atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
We explore the concept of the data-driven consumer experience and how companies are using customer data to improve their products and services. We discuss the potential benefits and drawbacks of collecting customer data and how businesses can act responsibly with this information. We also explore how companies can measure the success of a data-driven customer experience initiative and the tools available to consolidate and analyze customer data. Ultimately, we conclude that while data can be messy, a complete understanding of customers and their actions can provide valuable insights for businesses.
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