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What has two wheels, runs on electricity, and is Ola Electric's next big bet?
Manage episode 439040904 series 3423246
On Independence Day this year, just six days after it went public, Ola Electric launched three new electric motorbikes. This was a bold move, especially considering that electric vehicles haven’t really clicked with the Indian audience yet.
The exception to that rule has been electric two and three wheelers, which had some unexpected success in tier-2 India. But motorcycles are not scooters. People still prefer their 125cc ICE bikes. So, it’s a difficult space to break into. But if there is one thing we know about Ola Electric, it’s that the company does not shy away from making bold business decisions.
It has its sights set on becoming the next Hero Splendor. Has Ola Electric bitten off more than it can chew?
Tune in.
If you've been wondering what The Ken is all about and why our subscribers love us, here is your chance to find out. Check out our special 30-day trial curated just for you.
To apply for the latest job openings in The Ken's podcast team, click here.
316 episode
Manage episode 439040904 series 3423246
On Independence Day this year, just six days after it went public, Ola Electric launched three new electric motorbikes. This was a bold move, especially considering that electric vehicles haven’t really clicked with the Indian audience yet.
The exception to that rule has been electric two and three wheelers, which had some unexpected success in tier-2 India. But motorcycles are not scooters. People still prefer their 125cc ICE bikes. So, it’s a difficult space to break into. But if there is one thing we know about Ola Electric, it’s that the company does not shy away from making bold business decisions.
It has its sights set on becoming the next Hero Splendor. Has Ola Electric bitten off more than it can chew?
Tune in.
If you've been wondering what The Ken is all about and why our subscribers love us, here is your chance to find out. Check out our special 30-day trial curated just for you.
To apply for the latest job openings in The Ken's podcast team, click here.
316 episode
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