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Demand Gen vs Lead Gen with Chris Roche

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Manage episode 334257353 series 2995186
Konten disediakan oleh Travis L. Scott. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Travis L. Scott atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:

  • The difference between demand gen and lead gen
  • The compounding effect of demand gen on growth and revenue
  • The importance of social selling and building a personal brand to good demand gen
  • Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?

  continue reading

24 episode

Artwork
iconBagikan
 
Manage episode 334257353 series 2995186
Konten disediakan oleh Travis L. Scott. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Travis L. Scott atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:

  • The difference between demand gen and lead gen
  • The compounding effect of demand gen on growth and revenue
  • The importance of social selling and building a personal brand to good demand gen
  • Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?

  continue reading

24 episode

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