Offline dengan aplikasi Player FM !
Demand Gen vs Lead Gen with Chris Roche
Manage episode 334257353 series 2995186
Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:
- The difference between demand gen and lead gen
- The compounding effect of demand gen on growth and revenue
- The importance of social selling and building a personal brand to good demand gen
- Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?
24 episode
Manage episode 334257353 series 2995186
Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:
- The difference between demand gen and lead gen
- The compounding effect of demand gen on growth and revenue
- The importance of social selling and building a personal brand to good demand gen
- Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?
24 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.