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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Deportes Cope Valencia

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Toda la información de la Comunidad Valencia

969 episode

#Cope Valencia #Fútbol #Deportes

Deportes Cope Valencia

33 subscribers

updated sehari yang lalu

Beranda serial•Feed

Toda la información de la Comunidad Valencia

969 episode

#Cope Valencia #Fútbol #Deportes

Todos os episódios

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20.02.2025 deportes cope mas valencia 1:00:03

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20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA 20.02.2025 DEPORTES COPE MAS VALENCIA…

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19.02.2025 deportes cope mas valencia 1:00:01

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19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA 19.02.2025 DEPORTES COPE MAS VALENCIA…

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18.02.2025 deportes cope mas valencia 1:00:04

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18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA 18.02.2025 DEPORTES COPE MAS VALENCIA…

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Deportes COPE Valencia, lunes 17 de febrero de 2025 1:00:04

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La resaca del empate en el derbi de La Cerámica. Las palabras de CORBERÁN. La importancia de la Unidad B. Los incidentes tras el choque. Y el recuerdo de VALDEZ. En el LEVANTE UD, la grada reacciona contra CALERO tras el empate ante el Sporting. Y la decepción de VALENCIA BASKET en la Copa del Rey. Además, el deporte femenino con TEIKA.…

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14.02.2025 deportes cope mas valencia 59:56

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14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA 14.02.2025 DEPORTES COPE MAS VALENCIA14.02.2025 DEPORTES COPE MAS VALENCIA…

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12.02.2025 deportes cope mas valencia 1:00:01

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12.02.2025 DEPORTES COPE MAS VALENCIA 12.02.2025 DEPORTES COPE MAS VALENCIA 12.02.2025 DEPORTES COPE MAS VALENCIA 12.02.2025 DEPORTES COPE MAS VALENCIA 12.02.2025 DEPORTES COPE MAS VALENCIA 12.02.2025 DEPORTES COPE MAS VALENCIA 12.02.2025 DEPORTES COPE MAS VALENCIA

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11.02.2025 deportes cope mas valencia 1:00:06

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11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA 11.02.2025 DEPORTES COPE MAS VALENCIA…

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10.02.2025 deportes cope mas valencia 59:52

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10.02.2025 DEPORTES COPE MAS VALENCIA 10.02.2025 DEPORTES COPE MAS VALENCIA 10.02.2025 DEPORTES COPE MAS VALENCIA 10.02.2025 DEPORTES COPE MAS VALENCIA 10.02.2025 DEPORTES COPE MAS VALENCIA 10.02.2025 DEPORTES COPE MAS VALENCIA10.02.2025 DEPORTES COPE MAS VALENCIA

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07.02.2025 deportes cope mas valencia 1:00:07

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07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA 07.02.2025 DEPORTES COPE MAS VALENCIA…

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06.02.2025 deportes cope mas valencia 1:00:00

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06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA 06.02.2025 DEPORTES COPE MAS VALENCIA…

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05.02.2025 deportes cope mas valencia 1:00:05

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31.01.2025 deportes cope mas valencia 1:00:09

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30.01.2025 deportes cope mas valencia 1:00:06

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28.01.2025 deportes cope mas valencia 1:00:08

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27.01.2025 deportes cope mas valencia 59:55

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27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA 27.01.2025 DEPORTES COPE MAS VALENCIA…

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