DC166 Interview: Publisher Barry McBride on Content Strategy at The Orange and Brown Report

Design Critique: Products for People

Barry McBride joins Timothy Keirnan to discuss the history and content strategy of The Orange and Brown Report, an independent news and analysis business catering to Cleveland Browns football fans. The Orange and Brown Report offers both free and paid subscription tiers of news and interaction with its beat writers and analysts. Across 80 minutes, Barry talks about: * The origin of his Cleveland Browns fan advocacy and community-building in 1995, when Browns ownership and the NFL betrayed Browns fans by moving the team to Baltimore and the legacy media refused to cover all aspects of the story. * HIs first website, Greedwatch.com * His second website, BrownsTNG (The Next Generation) * How legendary Browns former QB Bernie Kosar and his family helped Barry create Bernie's Insiders, a startup that professionalized Barry's concept with credentialed news reporters. * The transition to The Orange and Brown Report and further maturation of the concept. * Plans for the future of the OBR.

You can find the Orange and Brown Report at www.theobr.com

Tim's book recommendations: Managing by Values by Blanchard (https://bkconnection.com/books/title/managing-by-values)

Learning to Scramble by Kosar (https://clevelandlandmarkspress.com/book_details.php?bid=27#&panel1-1)

Almost Too Good: The Undefeated 1948 Cleveland Browns (https://mcfarlandbooks.com/product/just-too-good/)