Behind the Design: frog + Made of Air Brand Strategy

Design Mind frogcast

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2+ y ago 55:07

MP3•Beranda episode

We're back! And we've got lots more in store for 2022. Today on our show, we're super excited to finally share with you a very special documentary episode of the Design Mind frogcast. On this episode, we're going behind-the-scenes to explore the real-life collaboration between frog (the global creative consultancy behind this very podcast) and climate tech venture Made of Air. The company came to frog for help designing their brand strategy at a key moment in their growth story. And they allowed us to watch along and record in real-time. From initial kickoff to final shareout, you'll hear firsthand the bursts of inspiration, the moments of uncertainty and the creative breakthroughs that make it all worthwhile.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Visit MadeofAir.com

Full episode transcripts (https://fro.gd/3gRgE2V)

Download the free frog report 'Rebuilding Retail in a Post-COVID World' (https://fro.gd/3HGcM0i)

Download the free frog report 'Convergent Transformation' (https://fro.gd/33aJLuz)

53 episode

#Tech #Entrepreneur #Arts #Business #Graphic Design #Frog #Customer Experience #Leadership #Design #Service Design #Design Mind #Design Thinking #Frogcast #Human Centered Design #Innovation #Product Design #Venture #Business Strategy #Sustainability