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The ONE THING All Successful Social Impact Brands Get Right
Manage episode 410212843 series 3555968
Konten disediakan oleh Eric Ressler. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Eric Ressler atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
There’s one critical piece of your social impact strategy that you have to get right.
When you don’t get it right, it holds back every facet of your growth and progress.
We’ve seen it block and hinder revenue and fundraising.
We’ve seen it create massive inefficiencies and reduce capacity.
We’ve seen it negatively impact engagement, growth, and culture.
So, what is this one key thing?
It’s your social impact niche.
Owning a social impact niche is a fundamental piece of your broader strategic plan and approach.
We’ve seen it block and hinder revenue and fundraising.
We’ve seen it create massive inefficiencies and reduce capacity.
We’ve seen it negatively impact engagement, growth, and culture.
So, what is this one key thing?
It’s your social impact niche.
Owning a social impact niche is a fundamental piece of your broader strategic plan and approach.
In today’s episode, we’ll cover:
- The key ingredients to defining a social impact niche for your organization
- Real-world examples of 3 different social impact brands that have nailed their niche, and how it’s helped them supercharge their growth and success
- Key tips that you can use to define and own a niche for your own social impact mission
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Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources:
Chapter
1. The ONE THING All Successful Social Impact Brands Get Right (00:00:00)
2. Defining Your Social Impact Niche (00:00:03)
3. Innovative Niche Strategies for Social Impact (00:10:44)
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