))
Engagious Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement
Seri yang sudah diarsipkan ("Feed tidak aktif" status)
When?
This feed was archived on September 30, 2024 15:13 (
Why? Feed tidak aktif status. Server kami tidak mendapatkan feed podcast yang valid secara terus-menerus.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 372632357 series 3497851
Konten disediakan oleh Dialsmith. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dialsmith atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
You hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.
In our conversation, Gail and I discuss:
@3:45 The power of stories to engage with people
@8:42 What she learned from being part of the entertainment industry’s shift from VHS to DVD
@10:35 Universal truths for changing behavior through persuasion and influence
@13:07 How her food company was born
@16:58 How did she develop the brand and voice for CAULIPOWER
If you liked this episode, I also recommend that you check out my conversation with Rick Cesari, direct response industry veteran and expert in B2B marketing.
If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious
10 episode
Bagikan
