#109: How to Craft a Compelling Value Proposition

Digital Marketing for Coaches & Consultants

Your value proposition is a fundamental element of your marketing and branding strategy. It highlights what makes you unique and why customers should choose you over your competitors.

In this insightful episode, Dr. Terri Levine explores the 6 steps of crafting a compelling value proposition that truly distinguishes you in your field. She reveals the types of questions to help you identify your dream clients and shares valuable tips on how to structure your unique approach to facilitating transformation for people.

Additionally, she reveals a secret weapon for achieving sales success: the power of a guarantee. Offering a guarantee reassures potential clients and demonstrates your confidence in your services, ultimately boosting your sales.

Tune in for more insights!

Key Highlights From The Episode:

[00:38] What’s in for you in today’s episode: How to create your value proposition

[00:53] Step #1 Figure out who your dream clients are

[01:25] Step #2 Examine your current or past client family members whom you loved and write down their characteristics

[02:40] Step #3 Create a few transformational case studies

[04:02] Step #4 Come up with your unique way of making transformation happen for people

[04:53] Step #5 Have a guarantee

[05:15] Step #6 Use your ‘zero to hero’ story

[05:52] Dr. Terri Levine’s book Sell Without Selling

Golden Nuggets:

• When devising your unique approach to facilitating transformation for people, create a 3-5 step process and give it a catchy, memorable name. [04:08]

• A guarantee removes skepticism and lets you close more sales. [04:54]

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

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