Artwork

Konten disediakan oleh Allison Harris. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Allison Harris atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Shaping the Future: AI Influencers and the Shift to First-Party Data

4:33
 
Bagikan
 

Manage episode 431148664 series 3517916
Konten disediakan oleh Allison Harris. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Allison Harris atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Digital Marketing Today Podcast

Welcome to Digital Marketing Today

Join us in our latest episode where we dive into groundbreaking news and innovations within the digital marketing landscape. Today we are exploring major disruptions and advancements from industry giants and how these changes are molding the future of marketing strategies.

Episode Highlights

  • Influencer Marketing's New Era: Discover how Publicis Groupe's monumental acquisition of Influential, an AI-driven influencer platform, for $500 million is reshaping the advertising world. Learn about the potential of their 3.5 million-strong network of content creators and cutting-edge AI analytics to dominate the influencer marketing space with enhanced scale, precision, and insightful campaign metrics.
  • The Rise of First-Party Data: We delve into the strategic shift towards using first-party data, led by Publicis Groupe's subsidiary Epsilon. Understand the implications of moving away from third-party cookies, driven by more stringent privacy laws, and how top companies like HubSpot and Applovin are optimizing first-party data with AI to forge more direct and trustworthy relationships with consumers.

Key Takeaways

This episode not only highlights significant mergers and strategic shifts but also discusses the integration of digital and traditional marketing strategies, focusing on ethical data use and measurable outcomes. Tune in to grasp how these cutting-edge developments are setting the stage for future digital marketing practices.


Links:
Publicis Groupe’s Acquisition Marks A New Era For Influencer Marketing
3 Tech Stocks Poised to Thrive in the Post-Digital-Tracking Era

  continue reading

264 episode

Artwork
iconBagikan
 
Manage episode 431148664 series 3517916
Konten disediakan oleh Allison Harris. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Allison Harris atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Digital Marketing Today Podcast

Welcome to Digital Marketing Today

Join us in our latest episode where we dive into groundbreaking news and innovations within the digital marketing landscape. Today we are exploring major disruptions and advancements from industry giants and how these changes are molding the future of marketing strategies.

Episode Highlights

  • Influencer Marketing's New Era: Discover how Publicis Groupe's monumental acquisition of Influential, an AI-driven influencer platform, for $500 million is reshaping the advertising world. Learn about the potential of their 3.5 million-strong network of content creators and cutting-edge AI analytics to dominate the influencer marketing space with enhanced scale, precision, and insightful campaign metrics.
  • The Rise of First-Party Data: We delve into the strategic shift towards using first-party data, led by Publicis Groupe's subsidiary Epsilon. Understand the implications of moving away from third-party cookies, driven by more stringent privacy laws, and how top companies like HubSpot and Applovin are optimizing first-party data with AI to forge more direct and trustworthy relationships with consumers.

Key Takeaways

This episode not only highlights significant mergers and strategic shifts but also discusses the integration of digital and traditional marketing strategies, focusing on ethical data use and measurable outcomes. Tune in to grasp how these cutting-edge developments are setting the stage for future digital marketing practices.


Links:
Publicis Groupe’s Acquisition Marks A New Era For Influencer Marketing
3 Tech Stocks Poised to Thrive in the Post-Digital-Tracking Era

  continue reading

264 episode

Alle afleveringen

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat