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Google has announced that AMP landing pages for AdWords are on the way, with advertisers around the world able to take advantage of AMP pages as their landing pages.
Up to now, AMP landing pages have only been a beta option for advertisers but, with AMP landing pages showing improved conversion rates, Google is rolling the platform out to all advertisers in the coming week.
But with Google now rolling out AMP landing pages across the network, advertisers need to ensure that they adapt to this latest tactic in order to ensure that their ads remain effective, that they maintain their quality score and that they capitalise on the opportunities offered by AMP.
https://www.stickyeyes.com/videos/google-gives-warning-on-amp-adwords-landing-pages
117 episode
Digital Minute – the latest digital marketing news and analysis
Google has announced that AMP landing pages for AdWords are on the way, with advertisers around the world able to take advantage of AMP pages as their landing pages.
Up to now, AMP landing pages have only been a beta option for advertisers but, with AMP landing pages showing improved conversion rates, Google is rolling the platform out to all advertisers in the coming week.
But with Google now rolling out AMP landing pages across the network, advertisers need to ensure that they adapt to this latest tactic in order to ensure that their ads remain effective, that they maintain their quality score and that they capitalise on the opportunities offered by AMP.
https://www.stickyeyes.com/videos/google-gives-warning-on-amp-adwords-landing-pages
117 episode
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