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Google launches new content features at 20th birthday bash – Digital Minute 02/10/18
Manage episode 218061870 series 1149837
Google used its 20th birthday celebrations to announce a number of new search marketing features, with a much stronger focus on the user search journey and the way in which users consume content as part of that journey.
The biggest of the announcements was a number of features that will essentially see Google pre-empt the user journey for what it considers to be “high consideration” search queries, where multiple sub-topics may play an important role in the overall search journey.
117 episode
Google launches new content features at 20th birthday bash – Digital Minute 02/10/18
Digital Minute – the latest digital marketing news and analysis
Manage episode 218061870 series 1149837
Google used its 20th birthday celebrations to announce a number of new search marketing features, with a much stronger focus on the user search journey and the way in which users consume content as part of that journey.
The biggest of the announcements was a number of features that will essentially see Google pre-empt the user journey for what it considers to be “high consideration” search queries, where multiple sub-topics may play an important role in the overall search journey.
117 episode
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