Media Bubbles and Voter Behavior with Daniel Scantlebury Resonate

Digital Politics with Karen Jagoda

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16d ago 18:18

MP3•Beranda episode

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.

We talk about:

Use of Predictive Resonate Elements to target specific voter segments
Persuadable, swing, and disengaged voters
Educating clients about the use of AI in developing campaign media plans
Near real-time analysis of online voter behavior

#Resonate #Voters #AI #VotingBehavior #VoterSegmentation

Resonate.com

100 episode

#Tech #Politics #News #Karen Jagoda #Advocacy #Election2016 #Facebook #Fundraising #Gotv #Politicaladvertising #Socialmedia #Twitter #Voters #Candid #Election #Politicalcampaign