Sending Paid Canvassers to Swing States with Reid McCollum Progressive Turnout Project

Digital Politics with Karen Jagoda

Reid McCollum, Program Outreach Director for Progressive Turnout Project, joins Deepak Puri, CEO of The Democracy Labs, to discuss tactics for getting out the vote in swing states by paying canvassers. This approach to door-knocking is particularly effective in small towns where people from the community use technology to create walk lists to find likely Democratic voters. PTP will invest $35 million in programs to rally Democrats to vote through direct voter contact. The paid door-knocking program pays $125 for every completed list of 50-60 doors.

Deepak and Reid talk about:

• Who are they paying to canvass, and what are the advantages over using volunteers
• Adding value to the large apparatus of state and national party field operations
• Postcarding success
• Value of a conversation with a voter
• Emphasis on creating the social norm to vote

#TurnoutPAC @TheDemLabs #VoterOutreach #VotingMatters #GOTV #Democrats #Canvassing #FieldOperations #Mobilization #PaidCanvassers #PhoneBanking #Postcarding

Turnoutpac.org

Turnoutpac.org/door

TheDemLabs.org