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Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting

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Manage episode 418457532 series 1171999
Konten disediakan oleh RadioActive. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh RadioActive atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.

Ray and I talk about:

  • How issue-based audiences differ from those defined by voter files and related demographic data
  • Identifying issue-based voters
  • Issues driving the conversation with voters in 2024
  • Message testing and measurement in a thematic or issue-based digital campaign
  • Targeting tools and digital channels to drive fundraising and persuasion

#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy

Semcasting.com

  continue reading

108 episode

Artwork
iconBagikan
 
Manage episode 418457532 series 1171999
Konten disediakan oleh RadioActive. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh RadioActive atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.

Ray and I talk about:

  • How issue-based audiences differ from those defined by voter files and related demographic data
  • Identifying issue-based voters
  • Issues driving the conversation with voters in 2024
  • Message testing and measurement in a thematic or issue-based digital campaign
  • Targeting tools and digital channels to drive fundraising and persuasion

#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy

Semcasting.com

  continue reading

108 episode

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