DTFT 14: Marketing Management for Local Stores with Anne Ballard

Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Anne Ballard is the president of Universal Storage Group, a third-party management group for self-storage across America with 38 stores. She has been in the industry for over 20 years and is a veteran in marketing and management of storages.

During the episode, Anne instills several strategies that will definitely be useful for store owners of local businesses. She reveals ideas on how to promote your brand using very simple and expense-free ways that would surely increase traffic to your stores. This is an informative conversation packed with simple yet effective approaches that would deliver an open message to customers and bring them to the doorsteps of your stores!

Links:

Universal Storage Group

Time Stamps:

01:02 – Latest technology trends

05:39 – What she’s up to

07:43 – Her experiences during the Self Storage Expo Asia 2018

09:08 – Value-based selling for local businesses

14:27 – How they beat the REIT company?

15:57 – REITs’ flaws and weaknesses

18:59 – Ways in reaching out to the community

21:21 – The three-dimensional marketing strategy

26:30 – Percentage of customers on various marketing platforms

28:36 – Allocating digital spending

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