The power of red

DIOR UNTOLD

The power of red is the third episode of the Dior Untold saga, this time imbued with the revolutionary hues that have guided women towards their quest for empowerment.

Christian Dior brings color back into everyone's life, the one of passion, the one he calls his "beneficial color," the one that merges the world of fashion with that of beauty. From the cloth to the tip of the lips, the red color dresses women.

After the New Look, it was Rouge Dior that Hollywood took hold of, sublimating the 7th art and its greatest actresses who dedicated to Christian Dior a passion as intense as his red: No Dior, No Dietrich. Peter Philips tells us how the red worn by women on the tip of their lips is the weapon that amplifies the scope of their voice, and beyond that, allows them to embrace power.

Christian Dior thus comes to leave his mark, like that of his admirers' lips on his cheeks on fashion show days.

To each shade, its nuance. To each grain, its character.