Offline dengan aplikasi Player FM !
78- Pricing is UX
Manage episode 354029703 series 2062859
Discounting and Tesla are two words you never hear together.
Elon Musk famously wrote in an email to Tesla staff that “There can never – and I mean never – be a discount on a new car coming out of the factory in pristine condition… The acid test is that if you cannot explain to any customer who paid full price why other another customer didn’t without being embarrassed, then it is not right.”
So Tesla’s recent decision to deeply discount across its product range has many scratching their heads. Why is Tesla doing this now? What could it indicate about the state of the business? Will it have a long-term effect on their brand and position in the market?
These are questions we dive into as part of the latest Business Design Jam. In this episode we cover:
Why a business like Tesla might choose to discount
The pros and cons of discounting
5 considerations before choosing to cut prices
Why price is so intrinsically linked to UX
How designers can add value to the pricing process - it’s not all maths!
106 episode
Manage episode 354029703 series 2062859
Discounting and Tesla are two words you never hear together.
Elon Musk famously wrote in an email to Tesla staff that “There can never – and I mean never – be a discount on a new car coming out of the factory in pristine condition… The acid test is that if you cannot explain to any customer who paid full price why other another customer didn’t without being embarrassed, then it is not right.”
So Tesla’s recent decision to deeply discount across its product range has many scratching their heads. Why is Tesla doing this now? What could it indicate about the state of the business? Will it have a long-term effect on their brand and position in the market?
These are questions we dive into as part of the latest Business Design Jam. In this episode we cover:
Why a business like Tesla might choose to discount
The pros and cons of discounting
5 considerations before choosing to cut prices
Why price is so intrinsically linked to UX
How designers can add value to the pricing process - it’s not all maths!
106 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.