92- Eames chair - Business Design Teardown

d.MBA

When you think of truly iconic design, what comes to mind?

In tech, perhaps it’s the iPhone.

In typography, Helvetica claims legendary status.

In the furniture world, one piece has a hold over designers like no other; the Eames Lounge Chair.

If the name doesn't ring a bell, its form is instantly recognizable. From appearances in Frasier, Iron Man, Beyonce videos, and Bond films, the Eames silhouette has become a cultural icon, unchanged since its inception in 1956. The brainchild of design legends Charles and Ray Eames, the Lounge Chair has become a case study in great design and business...

So in today's Teardown, we're not just unpicking what makes the Lounge Chair a great product, but the business of the company behind it - Herman Miller.

From the Eames Lounge Chair to the Aeron tech office staple, Herman Miller products have found their way into our homes and offices and earned a place in prestigious museums like the Museum of Modern Art in New York.

But this episode isn't just about chairs. Today, we're diving deep into the business side of Herman Miller.

• What strategies have propelled them to the forefront of the high-end furniture industry?

• Why has design collaboration been critical to the enduring desirability of their products?

• How has their commitment to design, innovation, and sustainability shaped their business model?

• And in this new age of remote work, how is Herman Miller evolving, and what does it mean for the future of office spaces?

So get cozy (or better yet, settle into your favorite chair) and let's unfold the business story of Herman Miller.