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CMOs Are (Also) Anxious Right Now
Manage episode 414070319 series 3556092
Konten disediakan oleh Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult.
The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning like they used to, buyers are taking longer at every stage of the journey, budgets are both reduced and less consistent QoQ, and no one wtf is going to happen with interest rates, search, AI, the election, wars, etc will impact their companies, campaigns, day-to-day lives.
So yeah, CMOs are feeling it, too, and we talked to a few for this episode as a kind of group hug and reminder: You’re not alone!
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