How GF Redirects its Flow to Dominate Water Solutions

(don't) Waste Water! | Water Tech to Solve the World

Georg Fischer (or GF) just announced that it divested its Machining Solutions arm for about 650 million Swiss francs to United Grinding Group and evaluated strategic options to do the same with its Casting Solutions division. Said differently, GF fully embraced its new trajectory: becoming a Water and Flow solutions company, with, on top of this, the ambition to become the World leader at that (starting from number two).

Here's what I discussed with Mads:

• Why are companies like GF pivoting entirely toward water solutions?

• How does a traditional industrial company make a leap into sustainable infrastructure?

• Can the water market really sustain 8% growth?

• How do acquisitions fit into GF’s $5 billion revenue goal?

• What makes water infrastructure a smart investment right now?

• How can investing in water align with sustainable goals?

• What’s the "ketchup effect" in mergers and acquisitions?

If you want to follow up with Mads, reach out to him on LinkedIn: https://www.linkedin.com/in/madsjoergensen/

Key Ideas

• Strategic Shift in Water Sector: GF divested its machining solutions and plans to exit its casting solutions divisions to focus on water-related products. This pivot, welcomed by the market, positions GF as a pure-play water and flow solutions company in response to global water scarcity concerns, increasing the attractiveness of water infrastructure investments.

• Acquisition of Uponor: GF’s recent 2.1 billion CHF acquisition of Uponor bolstered its presence in piping systems and set the foundation for a focus on water solutions. GF sees Uponor as essential to consolidating its market position and is pursuing acquisitions in similar companies to reach its revenue goal of 5 billion CHF by 2030.

• Market Fragmentation and M&A Strategy: The water market's fragmentation offers GF a path to scale rapidly through strategic acquisitions of companies between $75 million to $125 million, quickly integrating them to build a resilient, scalable business. This acquisition approach aims to make GF the market leader by capitalizing on economies of scale but mostly scope.

• Sustainable Investment Appeal: With investors increasingly focused on environmental impact, GF’s shift aligns with sustainability and long-term profitability. Mads Joergensen highlights how water infrastructure is crucial for economic stability and environmental health, positioning GF as a high-impact investment opportunity that appeals to both financial and environmental investors.

• Global Expansion Plans: GF is aiming for geographic diversification with a balanced presence across the U.S., Europe, and Asia. This global reach, coupled with sector diversification across building, industrial, and infrastructure flow solutions, offers resilience and positions GF to capitalize on the growing global water market.

• Challenges and Caution in Water Innovation: Water technology has long development cycles, sometimes taking decades to reach market maturity. GF’s approach focuses on proven technologies and scalable solutions, reducing exposure to riskier, early-stage innovations.

Hey, and for the sake of full disclosure: this is NOT a sponsored episode (at all), but GF happens to be my employer when I'm not running this podcast 🙂

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