Drive Time Marketing From Builder Designs podcast

Drive Time Marketing from Builder Designs

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Uncuffed

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S4, E1 - Day One 7:38

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7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

Drive Time Marketing from Builder Designs

Beranda serial•Feed

The latest in web, SEO, and digital marketing made just for homebuilders.

34 episode

#Special Guests #builderdesigns

Drive Time Marketing from Builder Designs

updated 5 tahun yang lalu

Beranda serial•Feed

The latest in web, SEO, and digital marketing made just for homebuilders.

34 episode

#Special Guests #builderdesigns

Semua episode

Drive Time Marketing from Builder Designs

1
PR For Homebuilders 35:37

5 years yang lalu35:37

35:37

Most of the time when we talk about marketing, we're focused on the amounts of traffic and how many conversions we have. But what doesn't normally come up is a public relations plan - and we think it should. We all know the internet can be a weird and somewhat incendiary place, so we should all have a plan in place for when someone leaves a negative (and positive) review, for when the press comes calling, and for when someone trolls your social media accounts. This is PR for Homebuilders on #DriveTimeMarketing!…

Drive Time Marketing from Builder Designs

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The Beginner's Guide to Local SEO 31:56

6 years yang lalu31:56

31:56

Local SEO, what is it, how do you harness it, and what can it do for you? BD SEO expert Elizabeth Humburg explains on episode 32 of #DriveTimeMarketing! Don't miss NAR's Realtor statistic which can be found here.

Drive Time Marketing from Builder Designs

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Episode 31: Email Marketing in 2019 33:58

6 years yang lalu33:58

33:58

Email marketing is one of the oldest digital practices out there. But as a homebuilder, is it still worth the money? Kathleen and Brandon think so. On episode 31 of Drive Time Marketing, we go into the strategies of broadcast email and email as a sales tool. But first, we talk about new Facebook changes and how over 50% of Google searches don't end in a click.…

Drive Time Marketing from Builder Designs

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The Facebook Conversion Conversation 33:00

6 years yang lalu33:00

33:00

Episode Summary How does Facebook fit into your marketing plan? Is judging your Facebook success based on conversions a good idea? Brandon and Kathleen dive into social media conversions on episode 30 of #DriveTimeMarketing! What We're Reading: PPC and machine learning: Where do we draw the line on automation? Facebook Updates News Feed Algorithm to Demote Misleading Health Claims…

Drive Time Marketing from Builder Designs

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Episode 29: Practical Privacy 28:15

6 years yang lalu28:15

28:15

Mozilla Firefox is now blocking Google Analytics and other third-party cookies by default. While this doesn't affect the numbers reported in Google Analytics, it does limit the ability for companies to target based on behavioral characteristics. So we ask the question, where should companies draw the line at practical privacy?…

Drive Time Marketing from Builder Designs

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Advanced SEO with Chip Johnson, Elizabeth Humburg, and Kathleen Geir 33:08

6 years yang lalu33:08

33:08

Welcome to the new Drive Time Marketing! You’ll hear more tech, more SEO, and more marketing tips and information curated solely for the homebuilding industry from the professionals at Builder Designs who are doing the work day in and day-out. Quick programming note, Matt Riley has moved on from his position at Builder Designs. Today, we’re talking about advanced SEO and what exactly that means. Here are today’s takeaways SEO is a constantly moving target. We’re all following Google’s changes. Good web content is the key to maintaining good SEO. Link building is a long-term play that leverages the popularity and authority of other websites to boost traffic and rankings. Organic traffic always converts at higher rates. Want more Drive Time Marketing? Find us on Apple iTunes , Google Play , and Spotify . If you have any questions about the content of this episode, feel free to reach out to us on social media or builderdesigns.com…

Drive Time Marketing from Builder Designs

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Call Tracking 44:19

6 years yang lalu44:19

44:19

This week we dive into the world of call tracking, and why you need it! Find out how better understanding your call volume and what is happening can impact the decisions you make. In The News: Brandon dives into the world of Facebook and all the changes coming down the pipe. Should you be worried? https://mklnd.com/2U0mype Matt talks about Googles new Core Algorithm update and what that means for your SEO efforts! https://selnd.com/2TZXe2t…

Drive Time Marketing from Builder Designs

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When Marketing Can't Fix It 41:42

6 years yang lalu41:42

41:42

This week we dive into some real live case study's of "When Marketing Can't Fix It"... And then what to do next. Put on your thinking caps as we dive deep! In The News Brandon talks about Facebook's new features... and intention to change some metric measuring tools they have had for quite a while. Is it a good thing? https://mklnd.com/2TVFnJk Matt gives a rundown of our upcoming conference homebuilderTECH. Make sure you listen to the beginning to get a special code! https://homebuildertech.net/…

Drive Time Marketing from Builder Designs

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It Depends 38:15

6 years yang lalu38:15

38:15

This week - Post IBS recovery we dive into and unpack some of the "Metrics That Matter" with the best answer you can get... "It Depends" What metric matters? Well, it depends... Is it all by itself or does it accompany another piece of important data? In Episode 25 we dive into what that might mean... In the News: Brandon helps shed some light on the new Facebook Migration of Ad Campaigns into one singular source. http://bit.ly/2IU6vnG Matt is trying to get on the Instagram bandwagon and use it more (Personally). Plus we talk about the growth Instagram is seeing as well as what percentage of people are using it now and what percentage of people plan to use it more in the coming year. http://bit.ly/2ISz4SJ Bonus content... We talk about homebuilderTECH our new conference coming this May 9th and 10th in Nashville TN. https://homebuildertech.net/…

Drive Time Marketing from Builder Designs

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Homebuilder Martech - With Special Guest John Lee (An IBS Special) 52:38

6 years yang lalu52:38

52:38

We are wrapping up our pre-IBS series with none other than John Lee of Rendering House. John stopped by to talk a little Homebuilder Martech and the customer journey, and some insight to his talk at IBS Sales Central Day 2. In the News Brandon breaks down some upcoming changes from Facebook coming this September regarding ad-set spending. https://mklnd.com/2SBlgzB Matt talks about making sure your company and software are set up to receive text messages from customers, and the frustrations they have when they try to text you but can't' get through! https://mklnd.com/2SF0O0z…

Drive Time Marketing from Builder Designs

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How To Build A Killer Website - An IBS Special 44:08

6 years yang lalu44:08

44:08

In episode 23 Chip Johnson and Matt Riley discuss their upcoming talk at IBS Sales Central: How to Build a Killer Website that ACTUALLY sells homes Matt and Chip give some insights that will not be covered in their talk at IBS and also go into more detail about some things that will be covered!! In The News: Brandon says "goodbye" to Google +.... Finally!!! https://cnet.co/2GkuUQs Matt breaks down some of the latest news from Google: Google is going to take over your ads account, that is unless you opt out! https://selnd.com/2Gn8C0D Also, Matt gives an update on the Cross-Device Paths feature in Google Analytics that is still in BETA.…

Drive Time Marketing from Builder Designs

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The Pulse on Social Media with Special Guest Kevin Oakley 53:15

6 years yang lalu53:15

53:15

This weeks episode we chat with Kevin Oakley, of Do You Convert and get a pulse on social media as well as a pulse on Kevin's upcoming talk on Day 2 of Sales Central at IBS this year! In The News: Brandon dives into Facebooks newest "beta" feature, Page Quality Metrics. Facebook has decided to be ever so nice and let us know of any Page violations you might have. Yet we are unsure of what the rules may be since Facebook didn't lay those out!! Check out the article here http://bit.ly/2G0TTbh Matt talks about some interesting numbers regarding Google Organic search CTR's dropping and what that ACTUALLY means to homebuilders. https://selnd.com/2G0C8ZD…

Drive Time Marketing from Builder Designs

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Marketing Metric MYTHS with Special Guest Will Duderstadt from MI Homes 49:45

6 years yang lalu49:45

49:45

Our first episode of 2019 after a few weeks off for the holidays and New Year is a great one! Will Duderstadt of MI Homes joins us to break a few myths about Marketing Metrics that people may care a little too much about. Plus we give a sneak peek into our Will and Matt's session at Sales Central Day 2 IBS 2019. In The News Brandon is excited about Facebook diving into more Cross Posting options that better connects Instagram and Facebook http://bit.ly/2sB4m5r Matt talks about a new feature from Facebook that has launched in some areas in beta: Driving in-store visits through paid ads http://bit.ly/2sD9mGF , Zillow is getting ready to award 1 Million dollars to the team of people who have improved the Zillow Zestimate algorithm to help its accuracy. http://bit.ly/2sF902m And Facebook has a new podcast they just released. Three and a Half Degrees https://apple.co/2sEEoOw…

Drive Time Marketing from Builder Designs

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Understanding Demographics using Valuegraphics with Special Guest David Allison 47:49

6 years yang lalu47:49

47:49

Episode 20 and our last episode of 2018!! Our special guest this week was David Allison of Valuegraphics, and he breaks down a new way to understand and predict what people are going to do based on what they VALUE, not their age "brackets". This is an absolute must listen to episode!! In the News: Matt does a review on the new DJI Osmo Pocket ! And shares 7 Content Marketing Trends You Can't Ignore , from Social Media Today! Brandon is SUPER pumped about the new Twitter app update that allows you to switch how you would like to view info in your news feed! http://bit.ly/2EJaGQh…

Drive Time Marketing from Builder Designs

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How To Identify (and fix) A Broken Community Hiding in Plain Sight 53:57

6 years yang lalu53:57

53:57

Episode 19!! How to Identify (and Fix) A Broken Community Hiding in Plain Sight!! After many many conversations with builders all around the country, we thought this episode would be helpful to you!! We know how easy it is for us to get blinders on and stop seeing things like a buyer, as well as sometimes not knowing where to even begin when it comes to finding what is wrong with a community when it's underperforming. In the News: Brandon dives into Facebook now getting ready to roll out Search Ads into the mix!! I wonder where they got that info :) !! https://mklnd.com/2EzwRZ9 Matt talks about an article from Havard Business Review and how we as builders should replace the traditional "Buyer Funnel" with the "Fly Wheel" and think more about the lifetime value of a customer instead of the one sale calculation model. http://bit.ly/2EzwXzZ…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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