S4 | Ep 25 | Creating a Platform to Ensure Your Team is Visible with Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidas

Driven by Data: The Podcast

In Episode 25, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidias, where they discuss how to create an environment to ensure that the work of a D&A team is constantly visible, which includes;

• Coming from a non-STEM background and dealing with imposter syndrome
• The importance of branding the Data & Analytics team both internally and externally
• Having an internal decision-support culture
• The benefits of authentic leadership
• The importance of how to decide on which problems to work on
• Intentionally building a team to cater for areas where you have less experience
• Choosing the right KPIs to monitor performance
• Moving from being an individual contributor into a leadership role
• Ensuring you’re not a bottleneck for your team
• The importance of defining your team's purpose within the organisation
• Fostering an environment of psychological safety
• Why you should co-create your roadmap as a team
• The importance of having designated leads for each item of your roadmap as a team
• Why communication skills separate the good from the excellent
• Having a criteria to prioritise what projects to undertake
• Understanding the organisational strategic goals
• Knowing when and why to discontinue a project
• The benefits of having an organisational culture where challenge is welcome
• The importance of having an agreed model of communication to engage effectively with stakeholders
• Why the engagement and commitment of stakeholders is a key evaluation criteria
• The benefits both internally and externally of making sure your D&A team is visible
• Why you can no longer rely on the company brand to attract talent
• Why everyone needs to be responsible for their own visibility