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Konten disediakan oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

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Manage episode 406570790 series 3293761
Konten disediakan oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.
On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

  continue reading

39 episode

Artwork
iconBagikan
 
Manage episode 406570790 series 3293761
Konten disediakan oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.
On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

  continue reading

39 episode

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