Erica Werber, CEO of Literie Candles, on the explosion of the candle industry

DTC Growth Show

In today's episode we interview Founder and CEO of Literie Candles, Erica Werber. Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career. Cut to the end of 2021 and Literie sold over 10,000 candles in just the nine months after launching and is stocked in retailers like Macy’s, Neighborhood Goods, and more.

In this episode we chat with Erica about topics such as the importance of hiring a great PR team for product launches, building lean teams when first launching a brand, as well as how Erica grew her brand with various partnership opportunities. Literie has had some iconic partnerships with different brands such as Juniors Cheesecake and Sivan Remedies. Her most recent collaboration was just announced with Bravo's The Real Housewives featuring scents such as "go to sleep" and "flipping tables".