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Efficiency is Key - with Andy Culligan
Manage episode 399359261 series 3528915
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In this episode of E-Commerce Speaks, we talk with Andy Culligan, fractional CMO for a number of companies, and founder of AndyCulligan.com
We discuss what’s involved in being a fractional CMO, and the trend toward fractional C-level positions that has emerged over the past few years.
Discussions also include:
- Why a mid-market-level tool may serve your e-commerce company better than an enterprise-level tool
- How being a LinkedIn influencer can help your personal brand
- Focusing on efficiency and sustaining the right ratio of Customer Lifetime Value to Customer Acquisition Cost
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