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Konten disediakan oleh Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Beyond The Platform: Dylan Lam’s Strategies For Leveraging External Momentum On Amazon

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Manage episode 450233326 series 2541725
Konten disediakan oleh Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank.

In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head.

The Challenge with Traditional Amazon Selling

Dylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a comprehensive 4-step validation process essential for successful product launches.

Throughout our conversation, we explore:

  • The four crucial steps of product validation
  • Building brand presence outside Amazon
  • Leveraging external momentum for platform dominance
  • Strategic use of Kickstarter for community building
  • Managing rising PPC costs effectively
  • Capitalizing on TikTok Shop opportunities

Whether you’re an Amazon seller, Shopify merchant, or multichannel retailer, this episode offers valuable insights to help you validate, launch, and scale your products successfully.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

  continue reading

378 episode

Artwork
iconBagikan
 
Manage episode 450233326 series 2541725
Konten disediakan oleh Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank.

In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head.

The Challenge with Traditional Amazon Selling

Dylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a comprehensive 4-step validation process essential for successful product launches.

Throughout our conversation, we explore:

  • The four crucial steps of product validation
  • Building brand presence outside Amazon
  • Leveraging external momentum for platform dominance
  • Strategic use of Kickstarter for community building
  • Managing rising PPC costs effectively
  • Capitalizing on TikTok Shop opportunities

Whether you’re an Amazon seller, Shopify merchant, or multichannel retailer, this episode offers valuable insights to help you validate, launch, and scale your products successfully.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

  continue reading

378 episode

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