Artwork

Konten disediakan oleh The Ecommerce Playbook. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Ecommerce Playbook atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys

30:36
 
Bagikan
 

Manage episode 440742853 series 2659750
Konten disediakan oleh The Ecommerce Playbook. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Ecommerce Playbook atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season.

Together, they break down how to approach each phase of the holiday shopping period, from the "7 Peaks and 1 Valley" concept to optimizing creative for Black Friday, Cyber Monday, and beyond. They’ll share actionable tactics for maximizing momentum, navigating media price surges during election season, and using influencer marketing and organic strategies to stay ahead of the competition.

Learn how to ride the "holiday rollercoaster" with confidence, build urgency with creative messaging, and use data-driven tactics to close out the year strong.

Whether you’re a brand prepping for the holiday rush or looking for fresh strategies, this episode is packed with tips to boost your ecommerce success.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
  continue reading

293 episode

Artwork
iconBagikan
 
Manage episode 440742853 series 2659750
Konten disediakan oleh The Ecommerce Playbook. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Ecommerce Playbook atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season.

Together, they break down how to approach each phase of the holiday shopping period, from the "7 Peaks and 1 Valley" concept to optimizing creative for Black Friday, Cyber Monday, and beyond. They’ll share actionable tactics for maximizing momentum, navigating media price surges during election season, and using influencer marketing and organic strategies to stay ahead of the competition.

Learn how to ride the "holiday rollercoaster" with confidence, build urgency with creative messaging, and use data-driven tactics to close out the year strong.

Whether you’re a brand prepping for the holiday rush or looking for fresh strategies, this episode is packed with tips to boost your ecommerce success.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
  continue reading

293 episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat

Dengarkan acara ini sambil menjelajah
Putar