Why Shortening the Cash Conversion Cycle is Crucial With Matt Putra

Ecommerce Wizards Podcast

Matt Putra is an experienced financial executive with a long career spent with small businesses and conducting long-term forecasting for ecommerce brands. He is a Fractional CFO for EightX, a company specializing in predicting the pattern, future, and profit for businesses in any industry.

Matt has worked with many businesses, including Tru Earth, The Tumeric Co., Lusomé, Community Forward Fund, and New Market Funds. Additionally, he works closely with entrepreneurs to help them establish new businesses.

In this episode…

The Cash Conversion Cycle (CCC) is a metric that many businesses don’t consider enough. How many days does your ecommerce business take to convert sales into cash?

Cash is everything for ecommerce businesses. Sales are essential, but cash management is even more important for long-term health. Many young companies neglect this aspect and suffer in the long run, leaving potential growth on the table or burning out. A handful of incredible tips can help online brands shorten their CCC. Guillaume Le Tual again joins Matt Putra, a Fractional CFO at EightX, to discuss CCC in-depth and what ecommerce businesses should improve about their process. They dive into the four steps Matt suggests for brands, why the subject matters so much, and how even small changes can make massive differences. They also go through inventory pricing and adding more value on the back end.