Neil Blecherman: Driving ROI Through Tech Partnerships

Ecosystem Aces

In this episode of Ecosystem Aces titled "Neil Blecherman: Driving ROI Through Tech Partnerships," we dive deep with Neil Blecherman,Tech Partner Program Director, Nutanix into the intricacies of forming and nurturing technology partnerships. With a rich background that spans across industry giants like Nutanix and Intel, Neil shares his seasoned insights into partner program management, the challenges of validating solutions on the Nutanix platform, and the pivotal role of technical validation and evolving industry requirements.
Neil elucidates the importance of collaboration between Nutanix and its over 500 partners for mutual product development and maximizing return on investment. He offers a unique perspective on prioritization strategies within the biopharma and technology sectors and how these approaches drive the adoption of the latest technologies to boost revenue.
Furthermore, Neil discusses the critical yet often overlooked aspect of measuring success in technology partnerships, highlighting the gap in proper measurement and tracking that can lead to missed opportunities. He stresses the value of engaging with technology partners to inform product management teams, thereby enhancing prioritization and product development efforts.
This episode is packed with actionable insights for anyone looking to leverage technology partnerships for growth, emphasizing the importance of performance, scalability, and developing tailored customer solutions through close collaboration with channel partners. Join us as Neil Black shares invaluable advice on building trust, respect, and resiliency in business alliances, drawing from his vast experience in the tech industry.
We also discuss:

• The significance of actively engaging with technology partners, offering insights on gathering valuable information for prioritization and product development.
• The insight of investment strategies. It's not just about spending; it's about investing wisely in companies that align in marketing, collaboration, sales, and roadmap.

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [e-mail]

This episode of Ecosystem Aces is sponsored by WorkSpan.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.