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8 Tips To Get Started with Your Marketing Calendar
Manage episode 342871973 series 2821175
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It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this. 📅
Kate shares 8 Tips to Get Started Creating a Marketing Calendar
We talk to a lot to businesses about setting goals with their marketing plan and developing those goals into actionable items on a marketing calendar. You can't track KPIs without knowing the plan.
We've stuck to the tried-and-true calendar that has worked for our clients and us for over a decade. It's simple, yet it keeps everyone on track with marketing initiatives and goals. It determines the tone of the content and allows us to get creative. It also gives us a great starting point for conversations with the entire team about what the plan should or could be every month. Every client we work with has a calendar!
There is a saying – failing to plan is planning to fail.
Without planning, you will fail in marketing, and specifically when it comes to your social media marketing! So, use a content calendar to organize your ideas, content and objectives.
Content calendars also help distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and doesn’t.
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