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Estée Lauder Companies x Ekimetrics Part 1: 10 years of marketing analytics partnership
Manage episode 380165161 series 2795164
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In this first episode, we look at the impact of an ever-evolving customer journey on global beauty giant Estée Lauder Companies and its marketing strategies over the last decade.
We’ll explore how the revolution of influencer marketing, especially TikTok, has changed ELC’s approach to measurement, and how a ten-year MMM partnership has brought value to its marketing efforts.
Hear from Estée Lauder’s SVP of Go-To-Market Analytics and Activation, Doug Jensen. Joining him is Ekimetrics CEO, Jean-Baptiste Bouzige, and our podcast host, Matt Andrew, UK GM and Partner.
During the episode, Doug refers to the Harvard Business Review report: https://hbr.org/2023/03/a-new-gold-standard-for-digital-ad-measurement
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