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How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
Manage episode 412807834 series 3484829
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Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach.
Step into the nostalgia-fueled Ministry of Sound era with us as we trip down memory lane, reminiscing over legendary dance DJs and digital marketing mishaps. Hear Chris McKay's unfiltered stories of navigating the complex and often unpredictable world of influencer marketing, where authenticity and humour can turn a partnership into a game-changer. We dissect the strategic intricacies of brand communication, emphasising the importance of knowing your audience, leveraging data analytics, and why sometimes, the best strategy is to lean on your team's collective genius.
Give us a follow, share your own marketing mishaps, and join us for more unscripted insights on Socially Unacceptable, where we keep it real and our marketing stories are anything but ordinary.
Follow Chirs McKay:
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LinkedIn: https://www.linkedin.com/in/imchrismckay/
https://www.hillarys.co.uk/
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Chapter
1. How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s? (00:00:00)
2. Marketing Mistakes and Lessons Learned (00:00:51)
3. Ministry of Sound (00:09:24)
4. Chris' F*ck Up (00:12:07)
5. Chris' Second F*ck Up (00:17:42)
6. In-Depth Marketing Strategy Discussion (00:25:42)
7. The Power of Influencer Marketing (00:35:38)
8. Targeted Video on Demand Marketing Discussions (00:39:28)
9. Contacting Christopher on LinkedIn (00:43:53)
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