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Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
Manage episode 371562781 series 3484829
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Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we help you unravel the profound 'why' behind your actions and help you realize your full potential.
We embark on this intense journey of self-discovery, as we delve into the substantial realm of values, character, and beliefs. Andy Green, an award-winning communicator, trainer, and author, offers valuable insights into how to identify your top five values, create your narrative, and understand your beliefs. We break down the process of creating a purpose manifesto, emphasizing authenticity and the importance of a purpose. This, we believe, can shape not only your professional narrative but also your personal life.
Andy, who also wrote the world's first book in 'Creativity in Public Relations' shares his unique approach to brainstorming, which includes 'green light thinking' and 'red light thinking'. We share the deep significance of understanding your purpose and values, and how they can propel your professional journey. So, buckle up for an insightful conversation about finding your purpose and character!
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Chapter
1. Discovering Your Purpose and Character (00:00:00)
2. Discovering Values, Characters, and Beliefs (00:10:38)
3. Exploring Purpose and Manifestos (00:24:18)
4. Avoid Brainstorms, Value Beautiful Questions (00:35:37)
5. Understanding Purpose and Creativity (00:46:00)
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