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How ecommerce retailers can improve their personalisation strategy for increased conversions
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In this episode we are joined by Dal Khosa the Head of E-commerce at Smile White and he specialises in personalisation, CRO and web optimisation.
Dal has over a decades experience across commerce having worked on a number of brand sites including Mamas and Papas, Gymking and Pavers to name a few.
In this mini series we talk to Dal to understand how e-commerce retailers can improve their personalisation strategies for increased conversion and enhanced customer experiences.
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