Inside TransUnion's AI Evolution with CIO Munir Hafez

Enterprise Software Innovators

On the 46th episode of Enterprise Software Innovators, host Evan Reiser (Abnormal Security) talks with Munir Hafez, CIO of TransUnion. TransUnion specializes in credit reporting, fraud detection, and data analytics. With over 19,000 employees and over $3.6 billion in annual revenue, the company impacts more than a billion people worldwide. In this conversation, Munir shares his thoughts on AI transforming business operations at TransUnion, balancing the potential of AI against the current hype cycle, and the future impact of AI in the enterprise.
Quick hits from Munir:
On the importance of grounding data to train AI: “If you're asking it how to make a chocolate chip cookie, you don't really need to ground that in your data. If you're trying to say, ‘What cross-sell opportunities can I have for this customer?’ You have to be able to feed it your product catalog and everything else.”
On prompt engineering driving value in the current AI environment: “Over time, [AI] is going to get smarter where you need less and less prompt engineering teaching it. But certainly in the short term, I think training, custom LLM, and then depending on the tool, teams that are designed and focused on extending the prompt engineering and the capabilities will be the best way to get the value.”
On identifying real use cases for enterprise AI: “My team supports over 500 applications. Everything has AI, including toothbrushes and trash cans. So which tools are actually far enough along that [the AI component] provides value. We were looking for if the triangulation of the technology is advanced enough. The business case makes sense and the business users are engaged and are willing to learn and help support.”
Recent Book Recommendation: Outliers by Malcom Gladwell
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Enterprise Software Innovators is a show where top tech executives share how they innovate at scale. Each episode covers unique insights and stories that will help you succeed as a technology leader. Find more great lessons from tech leaders and enterprise software experts at https://www.enterprisesoftware.blog/
Enterprise Software Innovators is produced by Luke Reiser and Josh Meer.