Building Your Reputation as a Coach in a Specific Niche with Avivit Fisher Ep 123

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed.
Connect with Avivit:
https://www.linkedin.com/in/reddstrategy/
https://www.reddstrategy.com/
Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists in private practice. She shares her journey, recounting the strategic decisions and challenges she faced along the way, including her attendance at a mental health marketing conference that validated her choice. This episode promises valuable insights into the importance of understanding your target audience and the competitive landscape to carve out a niche that aligns with your passion and expertise.
Discover practical strategies for building trust and collecting testimonials, essential elements for establishing credibility in any niche market. Abhavit dives into the specifics of how she built trust within the mental health field, from presenting workshops to gathering and leveraging client feedback. We provide actionable advice for new coaches on effectively using testimonials to enhance visibility and reputation, particularly through platforms like Google Business Profile. This chapter is perfect for those looking to understand the importance of client-centric approaches and the power of reviews in creating a reputable business presence.
Lastly, explore the critical role of certifications and the impact they have on building credibility in niche coaching. Hear Abhavit's experience transitioning from a decade-long career in marketing and graphic design to becoming a niche coach for therapists, highlighting the importance of leveraging existing skills. We discuss the balance between theoretical education and practical experience, and how to structure your online presence to attract your ideal clients. With tips on becoming a thought leader in your field and the necessity of ongoing engagement, this episode is packed with actionable advice to help you stand out and succeed in your niche market.
Originally aired on Tuesday, April 16, 2024 on YouTube:
https://youtube.com/live/4G9weR6QJ9Q

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
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Chapter

1. Niche Reputation Building for Coaches (00:00:00)

2. Building Trust and Collecting Testimonials (00:10:40)

3. Effective Testimonial Strategies for Coaches (00:17:22)

4. Choosing Coaching Niche and Certifications (00:22:46)

5. Building Reputation in Niche Coaching (00:30:12)

6. Building Thought Leadership in Niche (00:34:39)