How to Market Your New Business with Lauren Patterson Ep 112

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Ever wondered how to authentically market your new business and connect with your audience in the digital age? Join me as I welcome Lauren Patterson, co-founder of That Random Agency, who brings over a decade of experience to our conversation, delivered at the SHIFT-LIVE-A-Thon event, "How to Market Your New Business."
Lauren shares essential tips for entrepreneurs and business owners, highlighting the importance of self-awareness and passion in crafting genuine marketing efforts. She underscores the need to deeply understand your target audience, identify their pain points, and effectively address their objections. Lauren also provides insights on selecting the right marketing channels and emphasizes the value of building a robust network through openness to new connections and opportunities.
But that’s not all! We also dive into the best practices for engaging with your audience during virtual events. Lauren discusses the significance of using chat features to connect with multiple speakers and provides her expertise on podcasting. As we gear up for insights from podcasting expert Kendra Corman, Lauren encourages listeners to connect with her on LinkedIn. This episode is packed with actionable advice and strategies to help you master digital marketing and audience engagement, ensuring your business flourishes in the digital space. Tune in to unlock the secrets of successful marketing and audience interaction from two industry experts!
Watch the video playback & get the resources from Lauren:
https://www.mellermarketing.com/shift

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Chapter

1. Marketing Your New Business Successfully (00:00:00)

2. Engaging With Audience in Virtual Event (00:11:38)