LinkedIn Profile Tips - a Mini-Audit of Michelle Gilbert by Brenda Meller Ep 125

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Michelle Gilbert. https://www.linkedin.com/in/michellebgilbert/
LinkedIn Profile Tips from Brenda Meller

• Headshot and Banner:
  • Update your headshot regularly.
  • Incorporate your logo into the banner for branding.
  • Keep the banner visually appealing and relevant to your target audience.
  • Consider changing the banner periodically to keep it fresh.
• Headline:
  • Experiment with different wording to make your headline more engaging and optimized for search.
  • Use keywords that your target audience would search for.
• About and Experience Sections:
  • Highlight your expertise and how you can help your clients.
  • Don't be afraid to repeat key information in both sections.
  • Include a call to action in your Experience section to encourage engagement.
• Skills:
  • Use skills strategically in both sections to improve your profile's visibility.
  • Focus on the top five skills that are most relevant to your work.
  • Consider using fewer skills in your Experience section to avoid truncation.
• Additional Tips:
  • Post regularly to maintain a strong online presence.
  • Consider adding a downloadable resource or email signup option to your profile.
  • Use a consistent tone and style throughout your profile.

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
Watch this on YouTube: https://youtu.be/gJ1_-X-KuO8

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Chapter

1. LinkedIn Profile Audit Tips and Feedback (00:00:00)

2. Professional Headshot and Profile Optimization (00:07:04)

3. Optimizing LinkedIn Profile and Skills (00:13:13)

4. LinkedIn Profile Audit Checklist Download (00:24:26)