Keen 2 Bracelet: The Future of Behavior Change?

Everything Intellectual Property

In this interview, David discusses the fascinating journey of Sameer Kumar, CEO of HabitAware, and how his invention, the Keen bracelet, has revolutionized the way individuals manage unwanted behaviors. This innovative wearable device, born from a personal need, helps retrain the brain by delivering gentle reminders to encourage healthier habits. The video delves into the challenges and triumphs faced during the invention process, including intellectual property considerations and the crucial role of patents. Sameer shares insights on the importance of investing in the right partnerships, how a trip to China was pivotal for manufacturing, and how customer feedback has shaped the evolution of the Keen 2 bracelet. With millions affected by grooming disorders, this invention offers a lifeline, turning personal struggles into a multimillion-dollar impact. #invention #patent #investing #china #lawsuit #victory #money
#behaviorextinction #trademarkregistration #howiplawsstifleinnovation #protectingyourwork #protectingideas
CHAPTERS:
00:00 - Intro
00:49 - What is the Keen Bracelet
04:54 - Growing Out of Negative Behaviors
09:25 - How the Keen Bracelet Aids Behavior Change
11:42 - Keen 1 vs Keen 2 Comparison
14:14 - Customer Feedback and Reviews
16:32 - Background of the Keen Founder
19:04 - Achieving a Balanced Life
19:53 - Transitioning to Full-Time Entrepreneurship
24:38 - Intellectual Property and Patents
30:25 - Overcoming Challenges in Business
32:24 - Major Breakthrough Moments
33:42 - Adapting Keen for Diverse Behaviors
36:05 - One Bracelet for Multiple Behaviors?
37:18 - Impact of COVID on Business Operations
37:45 - Tips for Aspiring Entrepreneurs
39:57 - How to Follow and Purchase the Keen Bracelet
41:50 - Closing Remarks